Wednesday, December 6, 2023 — Matt George
Imagine speaking about your company’s products or services and being ABSOLUTELY CERTAIN you are engaging your customers or clients in the most compelling way possible.
Imagine communicating with your team and employees and being SURE that you are motivating and inspiring them to reach their full potential.
Veteran researcher, social scientist, and executive coach Matt George guides you through The Communications Equation – an easy-to-remember formula to ensure that your messages are as persuasive and compelling as possible.
The program is a workshop where participants will learn how to craft their perfect “WHY” statements, analyze their own unique communication styles, and receive concrete and personalized recommendations for how to improve. Members will walk away understanding how to communicate, engage clients, and inspire their team more effectively.
Value to members:
Members will view REAL research results that provide insight on specific word choice and connotations.
Members will gain awareness of their UNIQUE speaking style, including tone, body language, intonation, and delivery. Members will see their own “About Us” statements from their corporate websites analyzed with suggestions on how to improve.
As a social scientist, researcher, focus group moderator and executive coach, Matt has a deep understanding of the impact that message can play in your company’s reputation. His track record of success includes the most impactful messaging strategies, creative concepts, and contextual audience segmentation analysis available on the market. His clients include Fortune 500 companies, education non-profits, entertainment creators, tech CEO’s and trade associations. He’s perhaps best-known for his work with HBO’s ground-breaking communications and market research. He has collaborated with The College Board, Facebook, AARP, Google, The Fred Rogers Company, UFC, Netflix, and many, more. Matt’s research approach is grounded in attention-to-detail and a focus on understanding the context of why consumers behave the way that they do. His ability to create compelling narratives from data analysis and his love of quantitative research has constructed the strong strategic framework upon which many creative campaigns are built.
Matt attended the University of Michigan in Ann Arbor, where he received dual bachelor’s degrees in film / video studies and political science, and has a Masters of International Security Policy Studies from The George Washington University.