Tuesday, March 22, 2022 — Katherine Jeffery
There is a huge generational shift taking place in the world. Some find this exhilarating while others are left scratching their heads not only wondering what happened but also trying frantically to figure out how to stay relevant. Millennials and Gen Z have upset the status quo that has existed for over half a century and organizations need to learn a new way of recruitment, retention, and engagement. This seminar will help you understand how we got here and offer practical steps to apply in your own organization. We will also look at the reactions of the generations to covid-19, remote working, stressors they are experiencing and what they need to hear/receive most from their managers.
Key issues covered include:
- How do we define a generation and why does it matter?
- How is each generation responding to covid-19 and remote working?
- What have the Millennials taught us?
- Who is Gen Z and how are they different than the Millennials?
- How do we recruit, retain, and engage these generations?
- How do we stay relevant as we market to these generations?
- In what ways is generational bias impacting the way we work?
- Practical applications to improve organizational effectiveness and business results
Dr. Jeffery will engage each participant in ways they can personally increase their understanding of each generation while improving communication and results across the generations. She will also facilitate dialogue around building a company culture that welcomes and engages members of each generation. With 5 generations in the workplace, the opportunity for bridge building is tremendous and can make a practical difference in the results you want to achieve as an organization.
Value To Members:
Members will leave armed with information and valuable insight about Millennials and Gen Z. This will include ideas on marketing, recruitment, retention, and engagement. Members will also have fresh eyes on how to build bridges across their generational workforce and increase organizational performance. They will have wrestled with how to empower the new without isolating the experienced. Hopefully, there will be a few laughs along the way.
Dr. Katherine Jeffery is a culture-shaping leader, coach, and visionary with over 20 years of experience developing and studying leaders in a variety of holistic environments. Her doctoral research focused on the Millennial generation, their view of leadership, and the ways it is impacting the workplace today. She believes this generation has unlimited value when bridges are built in collaborative, empowered, and strength-based cultures with other generations where teams can perform at their highest level. Katherine is passionate about helping companies engage their Millennial workforce and increase their Corporate Social Responsibility while doing her part alongside her husband to help put a dent in ending poverty and slavery through their social enterprise, MADE FREE.