Wednesday, September 7, 2022 — Bill Graham
Communication is not a Two-Way Street. Nobody has to listen to you! They don’t have to meet you half way. It’s all on you. What can you do to improve your communication results?
- Improve your likeability. People listen to people they like. They don’t listen to people they don’t like.
- Craft your messages. If they remember your message, that’s good. They may buy what you are saying. If they repeat what you say, that’s better. They are marketing for you.
- Tell stories. Stories: testimonials, war stories, personal examples, are spectacular tools for helping your listener understand your value to their success.
This program breaks down likeability, messaging and storytelling into easy steps that will improve your relationships and your impact.
Value to members:
Would it be helpful for your members if they were more likable? People want to do business with people they like. Would it be helpful if their messages were repeatable? If people can repeat your message, they are marketing for you! Your members will learn (or re-learn), specific, simple steps to improve their likeability, messaging and storytelling. These immediately usable tools will help your members to better connect, engage and get results with their teams, their clients, and their customers.
Bill Graham specializing in making the complicated simple and the simple powerful. He helps leaders and other business professionals be more engaging and successful communicators. Graham’s unique approach delivers specific tools such as likeability and storytelling. He delivers these tools with a big-picture mindset that also gives participants the mindset to embrace change.
Bill spent more than a decade as Director of Creative Affairs for Procter & Gamble Productions’ Guiding Light, As the World Turns and Another World. He trained writers, analyzed audiences, and delivered story notes for 7,000 hours of network television. Writers that he discovered and developed won Best Writing Emmys five of the last seven years he was at P&G. He has taught acting at numerous studios including Stella Adler Conservatory. Prior to his TV work, he was the producing director at Olney Theatre in Olney, MD.
Bill is on the faculty of the U.S. Chamber of Commerce’s Institute for Organization Management, he delivers keynotes and training throughout the USA and around the world. He has taught leadership and organizational behavior at New York University’s School of Tourism and Hospitality and Sports Management. Bill trains legislators from over half the country for the Council of State Governments, and he is a Gallup-certified Strengths coach.