Wednesday, January 12, 2022 — Steve Yastrow
Each of the hundreds of interactions customers have with a Vistage member company combine to create their overall experience. Steve Yastrow argues that the best way to drive business results and motivate customers to buy is to ensure all customer touchpoints blend together to create a Unified Customer Experience.
In this latest update to Steve Yastrow’s marketing and branding workshop based on his book, Brand Harmony, Steve leads Vistage members through action-oriented steps to:
- Explore and clarify the brand stories they want their customers to believe about their company that will motivate customer commitment
- Identify the gaps in their current customer experience to determine the most important action steps required to deliver a Unified Customer Experience
- Focus on how to inspire their teams to deliver this Unified Customer Experience by embracing and living their brand every day
This highly-interactive workshop translates Steve’s breakthrough marketing, branding, customer relationship and employee engagement ideas into a learning experience that provides Vistage members with exercises, tools and resources to bring these revolutionary concepts into their businesses.
Value to members:
Vistage members will take home concrete tools to generate next-level business results by creating a unified customer experience and capitalizing on the connection between employees, customers and results.
Steve Yastrow helps companies align their entire organization to create revolutionary marketing systems that yield major profit breakthroughs. In his presentations, Yastrow challenges audiences to reinvent the way they look at marketing, offering clear action steps to improve business performance through better branding.
The concepts behind Yastrow’s presentation of Brand Harmony were developed through his work as president of Yastrow Marketing, a consulting firm which has served such clients as Tom Peters Company, the Cayman Islands Department of Tourism, McDonald’s Corporation, White Castle, Jenny Craig, Agilent Technologies, Cold Stone Creamery and Great Clips for Hair, among many others.
Prior to starting Yastrow Marketing, Yastrow was vice-president of resort marketing for Hyatt Hotels & Resorts. He earned an MBA from the J.L. Kellogg School of Management at Northwestern University, and a B.A. from Indiana University.